THINK: Functional Packaging

Another week and another packaging-related post. This time it’s from the athletic wear giant Puma, whose collaboration with designer Yves Béhar has produced the aptly-named Clever Little Bag. Instead of a traditional box, Puma’s new package incorporates a structural paperboard tray inside of a reusable shoe bag. In addition to the immediate functional benefits, the Clever Little Bag requires 65% less paper for manufacture, 10,000...

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